Blogging & Content Marketing Live Course + Diploma

743 Enrolled

8 Hours

$9.99$395.00

You save 97%

Diploma in Blogging and Content Marketing

27 Lessons (8h)

Introduction to Blogs
What is a blog post?
Why should you tag and categorise your content
Building the foundation for success
Setting up your own blog
The options for setting up a blog – Wordpress, Squarespace, Wix amongst others
The importance of your domain
Best practice UX for your blog
Blogging terminology
Best practice of Vlogging
The importance of SEO
The importance of Keywords in your content
What you shouldn’t do!
Write with SEO in mind, but not for crawlers
Content curation & the art of content planning
What is content curation and how it can help you develop your content strategy
70/20/10 Rule
Putting your best foot forward with a content plan
Content Marketing 101
Creating a compelling personality for your content
How to connect with your audience
Becoming an authority and a trusted source
Learn how to resonate with your audience
How to monetize your blog
Advertising within your blog
Sponsored content, cross promotion and guest writing
Building a loyal readership and product promotion
Managing a community of online followers
Handling negative commenters
Control is impossible but engagement is essential
The emergence of the person behind the blog
Developing your brand through Social Media
How big brands use their content through social media
Engagement vs website click through
Measuring your social success online

DescriptionInstructorImportant DetailsRelated Products

Master the Business of Blogging & Learn to Build a Loyal Follower Base with Just 8 Lessons

Shaw Academy The Shaw Academy is a professional training and higher education institution dedicated to making the highest quality, practical education accessible to all. It's committed to both excellence in teaching and support, enhancing the learning experience of each individual student. The Academy provides cutting edge education, offering highly innovative topics, administered in a flexible nature. The Shaw Academy was founded on the premise of necessity. Put simply, for too long people have been paying too much for education and getting too little. At Shaw Academy education knows no boundaries; vocational topics and one to one support are seamlessly integrated in an affordable manner, teaching practical skills to apply to the real world. For more details on this course and instructor, click here.

Description

Blogging is no longer just a platform for individuals to share their passion for cooking or travel, it's a key player in the game of brand development and content marketing, With just 8 lessons, you'll learn everything from the nut and bolts of blog creation to deciding on the voice of your content. It grants an accredited diploma upon completion, so it’ll give your resume a boost too.

Learn to build a blog & use it as a marketing tool
Explore the major blogging platforms
Optimize SEO to drive more traffic
Curate the right content at the right time
Understand the power of video blogging
Take part in 8 hours of live, interactive course time
View recorded courses later if you miss a live class
Engage in bonus live Q&A sessions

View course schedule here.

Specs

Details & Requirements

Length of time users can access this course: 6 weeks from course start date
Access options: web streaming
Access includes recordings for repeat viewings
Students have 12 additional days after course run to access all materials
Certification available upon completion
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels
Now being offered through Live Marketing Academy

Compatibility

Mac
Windows
Internet required

Terms

Instant digital redemption
Redeem your voucher within 48 hours to receive a free Bonus Starter Pack tailored to your course when you attend the first Live Webinar

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