The Complete Digital Copywriting Master Class Bundle

11 Reviews

3395 Enrolled

8 Courses & 39 Hours

$39.99$120.00

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What's Included

$15.00 Value

The Complete Digital Marketing Management Course

Oxford Learning Lab

152 Lessons (21h)

Lifetime

Experience level required: All levels
Access 152 lectures & 21 hours of content 24/7
Length of time users can access this course: Lifetime

Course Curriculum

152 Lessons (21h)

Web CopyWriting
Intro7:01
Understand the different online platforms to write on3:58
Learn Where CopyWriting Sits on Your Marketing Plan5:41
Best Practices11:19
Create Killing Headlines10:28
How to Write Links People Want to Click On13:01
Examples: Learn From Who Is Already Doing It Right6:01
Summary and Resources3:53
Avoid This Mistake - Or Get Busted!
Web Analytics
Intro5:10
Understand Analytics12:39
Learn what is working and what is not working on your site8:39
Track the results of your marketing campaign11:22
Describe your outcome & meet your goals12:36
Examples on using analytics to draw conclusions on incoming traffic9:35
Lagging and Leading Indicators: learn what will happen next8:13
How Organizations are using analytics to make more money5:26
Summary and Resources5:30
Email Marketing
Intro3:45
Meet the most powerful digital marketing tool8:28
The Best Acquisition Channel System9:38
Step One: Clarify Your Email Marketing Goals4:56
Step Two: Create Your Email Marketing Machine11:22
Step Three: Analyse Your Data14:21
Step Four: Create email content that people want to read from you12:37
Step Five: Test your emails in different platforms12:26
Examples from leading companies5:07
Summary and Resources3:52
Email Marketing Resources Sept 2015
Email A/B Test Made Simple
Social Media Channels
Intro and History5:23
How We can Make the Most from Social Media11:37
How to Make It Work for You 16:25
How to Make It Work for You 29:11
Social Media Marketing Plan 110:05
Social Media Marketing Plan 29:50
Social Media Marketing Plan 310:29
Learn from Who Applies It6:30
Further resources and Summary7:30
SEO
Intro and history10:55
What is it7:57
The Search SuperPower5:54
Strategy and Techniques to Get to The Top 112:26
Strategy and Techniques to Get to The Top 213:33
Strategy and Techniques to Get to The Top 37:26
Who applies it and Summary7:54
Website UX
Intro and history8:15
First Steps on Getting the Site Your Customers Want4:44
Start Testing Your Current Website7:21
Learn How to Build a Better Site 110:55
Learn How to Build a Better Site 212:52
Learn How to Build a Better Site 310:19
Learn How to Build a Better Site 47:09
Examples: Who applies it5:49
Further resources and Summary4:10
New simple way to boost your subscription rate - Update Sept 2015
PPC - Pay Per Click
Intro and history6:20
The Different Pay Per Click Alternatives5:23
Why and when do we use it6:16
Strategy and Techniques for PPC 16:30
Strategy and Techniques for PPC 211:10
Strategy and Techniques for PPC 39:39
Strategy and Techniques for PPC 48:19
Who applies it8:48
Further resources and Summary3:27
Content Marketing
Intro & History7:11
Mapping the Customer Research Journey15:15
Start Creating a Content Strategy10:59
The Million Dollar Question: Why People Should Follow your Content?11:34
Tools That Help You Create Content Strategy14:55
Design Content to Be Shared12:56
Who applies it7:51
Further resources and Summary3:46
Campaign planning
Intro history What is it10:03
Why Build a Marketing Campaign9:20
Structure an Integrated Campaign5:31
Campaign Planning - How To 112:09
Campaign Planning - How To 214:37
Campaign Planning - How To 311:09
Campaign Planning - How To 48:38
Campaign Planning - Examples10:51
Further resources and Summary4:02
Bonus Topic: Digital Marketing Research
Intro & History9:09
The Customer is in Charge: Find How8:27
Multi-Device and Multi-Tasking Research7:52
Understand Your Customer Buying Process10:18
Understand Your Customer Research12:59
Other Types of Web Testing12:34
Who applies it Further resources Summary8:41
Web CopyWriting That Works!
Intro to Copywriting for the Web2:34
Why are you writing1:49
How the web affects copywriting2:35
What makes good writing7:42
How people read online6:05
Who are you writing for9:01
Getting the words right-Planning9:15
Drafting your copy13:28
Editing your copy5:14
Readability online-Part110:51
Readability online-Part210:32
Making use of headlines6:53
Other layout tips5:24
Navigability10:59
Email Marketing
Intro to Email marketing3:17
Pros and Cons13:29
Planning14:16
Choosing an Email Service Provider5:22
The secret of success3:18
Design your process12:15
Building the list13:26
Relevance8:06
Personalisation7:30
Improving open rates2:50
The From field5:57
Timing3:15
The creative7:51
The offer4:39
Copywriting7:38
Mobile devices4:36
The landing page2:54
Improving deliverability12:47
Social Media for Business Growth
Social media - Announcement1:47
Introduction to Social media strategy - Part 19:10
Introduction to Social media strategy - Part 29:24
Key messages - Part 110:19
Key messages - Part 211:28
Key messages - Part 38:19
Agree targets objectives and strategy12:23
Develop your strategy13:15
Evaluate social media tools - Part 18:36
Evaluate social media tools - Part 29:41
Create a cross functional approach - Part 113:25
Create a cross functional approach - Part 27:02
Light touch editorial approach10:55
The psychology of sharing9:47
Internal policies and terms of use - Part 18:27
Internal policies and terms of use - Part 27:37
Internal policies and terms of use - Part 312:55
Internal policies and terms of use - Part 414:57
Implement social media monitoring - Part 112:08
Implement social media monitoring - Part 28:41
Social media person or team - Part 17:33
Social media person or team - Part 210:13
Social media person or team - Part 312:51
Social media person or team - Part 47:48
Social media person or team - Part 57:41
Conduct appropriate training4:10
Define metrics and ROI - Part 110:28
Define metrics and ROI - Part 212:13
Define metrics and ROI - Part 39:55
What WebUX Means for Users7:51
Completing the Plan5:12

The Complete Digital Marketing Management Course

Oxford Learning LabOxford Learning Lab 4.3/5 Instructor Rating: ★ ★ ★ ★ ★ ★

Oxford Learning Lab is an online provider of Marketing & Business Strategy education. All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) center of excellence. Each course has been developed in collaboration with leading experts who have proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston, and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Description

This in-depth training includes 10 best-selling courses taught by seasoned marketing experts in order to deliver a complete digital marketing management experience. Learn proven strategies, and the costly mistakes to avoid, to become a top performer in your company or score a new position altogether. From copywriting and analytics to social media and email marketing, you’ll benefit from a well-rounded look at what creates an ideal customer experience that drives growth, revenue, sales, and an overall positive web presence.

Access 152 lectures & 21 hours of content 24/7
Learn from courses in web copywriting, analytics, social media & more
Dive into the essentials behind Search Engine Optimization (SEO)
Explore email marketing, content marketing & more

Specs

Important Details

Length of time users can access this course: lifetime
Access options: web and mobile streaming
Certification of completion included
Redemption deadline: redeem your code within 30 days of purchase
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Internet required

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Terms

Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.

11 Reviews

4.5/ 5

All reviews are from verified purchasers collected after purchase.

Zhiqiang Ma

Verified Buyer

I chose this course among several similar writing courses, since it covers different sections not only writing skills but also some writing ideas, marketing resources/ways, and even an course for writing as a career. With this I gained some new idea not merely about writing but she more digital products, so it also widens my exploring and earning thoughts.

Dec 10, 2021

Tawfiq Ali

Verified Buyer

This has some uniquely useful tools for copywriting, including visual aids and extensive checklists.

Jan 4, 2021

Marlene Hope

Verified Buyer

This was by far the best combination of industry people that I have seen. Classes were clearly presented, factual, engaging, informative, and has really helped me get my business started. I would buy any classes from CNN Store.

Sep 26, 2020

William Hall

Verified Buyer

For the price, definitely a bargain. Lots of good info including excellent reading recommendations.

Jan 15, 2020

Peter Joel

Verified Buyer

I have only done 2 courses so far. The first one Copywriting 101 Essential Skills was rubbish. The 2nd, Copywriting: How to be a crazy good copywriter is not bad. We will see how the others are.

Nov 6, 2019

Rob Adamson

Verified Buyer

Haven't used it yet but the purchase was easy to transact. User-friendly website

Jul 28, 2019

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