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access
lifetime
content
19.5 Hours
enrolled
23,774
Description
Get down to brass tacks with this proven formula to grow a business (your own, or the one you work at) fast! Digital marketing is one of the most important aspects of companies of all sizes, but especially in smaller and mid-sized ones. This massive course combines twelve courses to give you almost 20 hours of lectures, quizzes, and hands-on practice with the most important digital marketing tools available. From SEO to Google AdWords, you'll get a complete education in building a powerful, profitable campaign that will set either your business or your resume apart.- Access 169 lectures & 19.5 hours of content 24/7
- Explore marketing fundamentals & best practices of market research
- Create your own WordPress website & get email subscribers fast
- Write copy that sells & increases search engine traffic
- Learn social media marketing techniques for YouTube, Facebook, & Twitter
- Become an authority on Quora marketing
- Design a data-driven approach to growth w/ Google AdWords & Analytics
Instructor
More than 90,000 students have taken Daragh Walsh's courses, leaving more than 9,000 top-rated reviews. As a Google Certified Marketer, Daragh has worked with Amazon, Hertz, Callaway Golf and grown his own successful business online. He teaches proven marketing strategies that are designed to make an impact and increase your income. He is based in Ireland and loves connecting with people all over the world.Important Details
- Length of time users can access this course: lifetime
- Access options: web streaming, mobile streaming
- Certification of completion not included
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: all levels
Requirements
- Internet required
Terms
- Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
Course Outline
- Introduction
- Course Intro & Overview (1:13)
- Get Instant Access to All the Course Notes!
- 5 Best Digital Marketing Tools (4:15)
- Your First Marketing Challenge (1:55)
- Marketing Fundamentals
- Project Overview: Create a Buyer Persona & Unique Selling Proposition (2:28)
- How to Create a Buyer Persona (7:55)
- 8 Ways to Find Your Audience Online (8:44)
- How to Identify Your Unique Selling Proposition (10:16)
- Taking Action: Create a Buyer Persona & Unique Selling Proposition (2:22)
- Market Research
- Project: Validate Your Idea with Typeform (4:27)
- Why Typeform? (5:41)
- How to Design Your Online Survey (11:27)
- How to Distribute Your Online Survey (9:39)
- How to Analyse Your Survey Results (7:49)
- Taking Action: Gather Priceless Feedback & Emails (2:40)
- Wordpress
- Project: Create a Wordpress Website in 1hr Without Any Technical Skills (4:30)
- Why Wordpress? (4:23)
- How to Choose a Domain Name (6:24)
- Domain Registration & Hosting (3:22)
- How to Install Wordpress (1:43)
- How to Add Pages & Posts to Wordpress (4:56)
- Google Analytics for Wordpress (6:05)
- How to Choose & Install a Premium Theme (5:29)
- Taking Action: Create Your Site in 5 Steps! (2:25)
- Email Marketing
- Project: Get Your First 1000 Email Subscribers in 30 Days (5:45)
- Why List Building Is So Important (5:20)
- How to Integrate MailChimp with Wordpress (7:26)
- How to Track Email Sign Ups with Google Analytics (6:17)
- How to Add a Lead Magnet to Your Sign Up Form (8:25)
- How to Turn Your Homepage Into a Landing Page (6:46)
- How to Use Pop Ups & Opt In Forms (9:15)
- How to Use LeadPages to Grow Faster (10:15)
- How to Create an Email Campaign in Mailchimp (9:22)
- Email Analytics: 5 Metrics to Track (6:22)
- Taking Action: Set Up Your Sign Forms & Incentives (2:04)
- Copywriting
- Project: Write Copy That Sells (3:49)
- What is Copywriting & Why is it Important? (11:04)
- How to Write For Your Buyer Persona (6:08)
- Attention - Headlines are "Eighty Cents of the Dollar" (6:58)
- 11 Tips to Write Magnetic Headlines (12:29)
- A.I.D.A - Interest, Desire & Action (12:04)
- Taking Action: Use A.I.D.A to Write Copy That Sells (7:48)
- Search Engine Optimization (SEO)
- Project: Complete this 26-Point SEO Checklist (2:31)
- An Overview of SEO (11:23)
- 5 SEO Metrics to Measure SEO Performance (7:22)
- How to SEO Optimise Your Homepage (8:43)
- How to Verify Your Website in The Google Search Console (3:54)
- How to Improve Website Performance & Speed (10:58)
- How to Take the Google Mobile Friendly Test (2:38)
- How to Do Keyword Research: Steps & Strategy (6:43)
- How to Quickly Brainstorm 1000's of Keyword Ideas (15:44)
- How to Narrow Down Your Keyword List using Google Keyword Planner (11:12)
- How to Assess Keyword Competition & Choose Target Keywords (6:16)
- How to Write Title Tags Search Engines Love (10:26)
- How to Skyrocket Clickthrough Rate with Meta Descriptions (3:27)
- How to Appear in the Google Image Search Results (5:20)
- Copy Optimization: Headings Tags, Outgoing & Internal Links etc. (5:44)
- The Types of Backlinks That Really Matter and How to Get Them (9:24)
- How to Maximise Links for Your SEO Campaigns (3:48)
- How to Create Content That Generates Links & Social Shares on Autopilot (10:58)
- How to Leverage Authority Websites and Top of the Search Results (4:31)
- Student Q&A #1 (15:04)
- Student Q&A #2 (15:16)
- Local SEO: How to Rank Your Local Business in Google (23:18)
- Taking Action: Follow the 26 Point SEO Checklist! (1:39)
- YouTube
- Project: Use Simple Videos to Drive Traffic & Sales (3:09)
- Why YouTube (5:57)
- YouTube Marketing Strategy (5:36)
- "Watch Time" is Golden (4:42)
- The Subscriber Advantage (7:06)
- YouTube Recording Software & Mics (7:03)
- YouTube Acccount Set Up & Optimization (10:05)
- YouTube Keyword Research (10:40)
- YouTube Video Structure (9:54)
- YouTube SEO (8:16)
- Youtube Thumbnails (4:28)
- YouTube Annotations & Cards (8:55)
- YouTube Promotion (3:07)
- YouTube Analytics (9:29)
- Taking Action: Upload Your First Video (2:59)
- Facebook Marketing
- Project: Get Your First 1000 Likes Without Facebook Ads (2:53)
- Why Facebook? (9:12)
- Create Your Facebook Page (6:39)
- Facebook Icon (7:30)
- Facebook Cover Image (6:08)
- Description & About Page (5:02)
- Apps & Tabs (4:45)
- Page Settings (7:07)
- 9 Post Formulas Gauranteed to Drive Engagement (3:29)
- Edgerank Algorithm (6:52)
- Caption This Photo (5:21)
- Quotes (3:44)
- Native Videos (7:01)
- Facebook Contest (6:03)
- 5 More Facebook Post Formulas (7:09)
- Bonus Tips: Content Strategy (4:31)
- 10 Tactics to Start Getting Organic Likes (8:15)
- Use Email to Drive Organic Likes (9:09)
- Use Facebook Groups to Drive Organic Likes (5:35)
- Add a Facebook Like Box to Your Website (4:36)
- Secret Strategy to Increase Page Likes (2:27)
- 5 Facebook Insights Reports to Measure Success (9:46)
- Taking Action: Get Your First 1000 Facebook Likes (3:15)
- Twitter
- Project: Increase Your Twitter Followers with 10 Strategies (3:37)
- Why Twitter? (8:57)
- How Twitter Works (14:15)
- What Not To Do on Twitter (3:34)
- 4 Ways To Get More Retweets (7:53)
- 5 Steps Optimize Your Profile (11:50)
- 5 Ways to Promote Your Twitter (9:40)
- Use Hastags to Increase Discoverability (6:51)
- Follow Top Twitter Users (4:46)
- The Poster Boy Formula (7:19)
- Join a Trending Conversation (4:50)
- Ask Questions (4:40)
- Bring Twitter Into the Physical World (1:53)
- Track Results: Twitter Analytics (3:40)
- Bonus Tip. Schedule Tweets with Buffer (3:43)
- Taking Action: Implement Strategies to Increase Twitter Followers (3:34)
- Quora Marketing
- Project: Become an Authority & Drive Long Term Website Traffic (3:10)
- Why Quora? (9:05)
- How to Join Quora & Optimize Your Profile (9:34)
- How to Identify Questions That Are Worth Answering (7:08)
- How to Choose or Create a Blog Post to Link Back To (4:50)
- How to Structure Your Answers For Maximum Clicks (10:43)
- How to Promote Your Quora Answers (2:38)
- How to Track Quora Traffic & ROI in Google Analytics (3:42)
- Rinse & Repeat Just 5 Mins a Day!
- Taking Action: Promote Your Quora Answers (3:10)
- Google Adwords
- Project: Create Your First Profitable Adwords Campaign (6:31)
- Benefits of Google Adwords (8:09)
- How Google Adwords Works (8:50)
- Define Success & Set Up Tracking (7:30)
- Analyse Your PPC Competition (13:04)
- Have a Congruent Landing Page (8:24)
- Select The Right Campaign Type (12:40)
- Target Your Audience (6:18)
- Determine Your Bids & Budgets (8:18)
- Write Effective Ads (11:03)
- Choose Profitable Keywords (14:47)
- Advanced Campaign Settings (9:30)
- Measure & Optimise (2:42)
- Taking Action: Create Your First Profitable Campaign (4:07)
- Google Analytics
- Project: Take a Data Driven Approach to Growth (7:41)
- Install Google Analytics (5:55)
- Enable These 3 Essential Reports (6:03)
- Set up Goal Tracking to Measure Success (7:36)
- Filter Internal Traffic So You Don't Skew Your Data (3:27)
- Add Custom Dashboard to Reveal 12 Essential Metrics (11:20)
- Get Notified for Traffic Drops & Spikes with Custom Alerts (5:18)
- Make Google Analytics Annotations So You Don't Forget (7:08)
- Analyze Demographics Reports (Age, Gender, Interests & Behaviour) (12:30)
- Analyze Geo Report (Language & Location) (9:38)
- Analyze Technology & Mobile Report (Browser, OS & Devices) (9:43)
- Analyze Acquisition Overview Report (5:53)
- Analyze Source/Medium Report (7:46)
- Analyze Best Days to Post (8:52)
- Use Campaign Tagging to Improve Acquisition Data Accuracy (7:45)
- Analyze Landing Pages Report (12:54)
- Analyze All Pages Report (5:15)
- Analyze Exit Pages Report (5:41)
- Analyze Goals Report (7:10)
- Taking Action: How to Decide Which Insights to Prioritse (7:04)
- Bonus: How to Remove Spam Traffic (8:32)
access
lifetime
content
19.5 Hours
enrolled
23,774