The Digital Advertising & Social Media Bundle

Are you ready to understand the terms, pricing models, ad units, and everything else you need to succeed in the digital advertising space? To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever-changing digital advertising ecosystem. This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.

• Access 11 lectures & 1 hour of content 24/7
• Get a full understanding of Digital Marketing foundations
• Think strategically about where & how to place ads
• Know the different types of ads, how they're bought, how much they cost & more
• Create your own digital advertising campaign

Are you a media professional or student who already has a baseline understanding of the space and is looking to expand to more advanced subjects? This course gives a more in-depth explanation of the complex world of Digital Marketing. From programmatic advertising to data collection, the skills you will learn in this course can be applied in any country and to any company. There is so much more to digital marketing and advertising than just Facebook and Google. This course explains what those “other things” actually are and how you can use them to promote your product or brand or to monetize your content further.

• Access 17 lectures & 1 hour of content 24/7
• Know what Header Bidding & Waterfalls are and why they're important
• Learn about an industry on track to be worth over $330B a year by 2021
• Understand what Viewability is & how it affects advertising buys
• Make smarter decisions about your digital advertising efforts

To be successful in today’s digital advertising industry, you need to keep up with new products, trends, and companies. But without on the job training, this can be difficult. In this course, you'll learn about important topics and how it applies to major brands and businesses. It will cover location targeting, Beacons, retargeting, bid requests, platform demos, research, contract negotiations, ad blocking, social listening, and more. It also includes interviews with industry experts from major companies like Google.

• Access 25 lectures & 4 hours of content 24/7
• Understand advanced digital marketing topics
• Know how retargeting works & how advertisers serve you a message
• Find out where to get the best research for your campaigns
• Fully understand how location targeting works, GPS targeting, & beacons
• Hear first hand from industry professionals what's coming up in the world of digital marketing & advertising

Have you heard the term Programmatic Advertising before? What about RTB? Maybe you've heard of an SSP or a DSP or an exchange. But do you really know what these terms mean and what these companies do? In this course, you'll learn what programmatic advertising actually is and how it's executed. It is perfect for anyone interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.

• Access 14 lectures & 1 hour of content 24/7
• Understand advertising strategy & how programmatic fits in
• Get introduced to all the players in the programmatic advertising space
• Know digital marketing processes & how programmatic changed that

Over the past 5 to 10 years advertisers have shifted budget from traditional media (TV, Radio, Print, OOH) to digital solutions. Media professionals have had to adapt to these changing trends by not just changing their sales pitch, but starting to offer new digital products in order to compete. However, if you don’t work for a digital company it can be confusing to figure out how to start selling digital ads. This course walks you through digital advertising basics and shows you how you can start selling and executing digital ad campaigns today.

• Access 24 lectures & 2 hours of content 24/7
• Sell digital without any upfront investment
• Know the pros & cons of Display Advertising
• Determine KPIs & success metrics
• Grow local & small clients into large yearly spenders

Big Data is a popular buzzword, but it is very vague and can be somewhat scary. In this course, you'll learn what Big Data in advertising actually is, and try to remove some of the confusion around the subject. This course gives everyone from beginners to professionals a quick overview of what data means to digital advertising. This course will review the companies involved, define the types of data advertisers look for, when, and why advertisers buy data, how users share it (knowingly or unknowingly), and much more.

• Access 5 lectures & 1 hour of content 24/7
• Understand why companies look to collect data in the first place
• Better know all the different types of companies involved in the data collection & advertising delivery process
• Make smarter decisions about your digital advertising efforts
• Advance your career with a deeper understanding of the digital advertising industry