By Ben Silverstein | in Online Courses
Are you ready to understand the terms, pricing models, ad units, and everything else you need to succeed in the digital advertising space? To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever-changing digital advertising ecosystem. This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.
Important Details
Requirements
By Ben Silverstein | in Online Courses
Are you a media professional or student who already has a baseline understanding of the space and is looking to expand to more advanced subjects? This course gives a more in-depth explanation of the complex world of Digital Marketing. From programmatic advertising to data collection, the skills you will learn in this course can be applied in any country and to any company. There is so much more to digital marketing and advertising than just Facebook and Google. This course explains what those “other things” actually are and how you can use them to promote your product or brand or to monetize your content further.
Important Details
Requirements
By Ben Silverstein | in Online Courses
To be successful in today’s digital advertising industry, you need to keep up with new products, trends, and companies. But without on the job training, this can be difficult. In this course, you'll learn about important topics and how it applies to major brands and businesses. It will cover location targeting, Beacons, retargeting, bid requests, platform demos, research, contract negotiations, ad blocking, social listening, and more. It also includes interviews with industry experts from major companies like Google.
Important Details
Requirements
By Ben Silverstein | in Online Courses
Have you heard the term Programmatic Advertising before? What about RTB? Maybe you've heard of an SSP or a DSP or an exchange. But do you really know what these terms mean and what these companies do? In this course, you'll learn what programmatic advertising actually is and how it's executed. It is perfect for anyone interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.
Important Details
Requirements
By Ben Silverstein | in Online Courses
Over the past 5 to 10 years advertisers have shifted budget from traditional media (TV, Radio, Print, OOH) to digital solutions. Media professionals have had to adapt to these changing trends by not just changing their sales pitch, but starting to offer new digital products in order to compete. However, if you don’t work for a digital company it can be confusing to figure out how to start selling digital ads. This course walks you through digital advertising basics and shows you how you can start selling and executing digital ad campaigns today.
Important Details
Requirements
By Ben Silverstein | in Online Courses
Big Data is a popular buzzword, but it is very vague and can be somewhat scary. In this course, you'll learn what Big Data in advertising actually is, and try to remove some of the confusion around the subject. This course gives everyone from beginners to professionals a quick overview of what data means to digital advertising. This course will review the companies involved, define the types of data advertisers look for, when, and why advertisers buy data, how users share it (knowingly or unknowingly), and much more.
Important Details
Requirements